Here’s everything I know about the Clubhouse app so far…
What is Clubhouse?
Clubhouse is a new social media platform that centers voice. Users travel through different ‘rooms” popping in and out of conversations where people are talking about various topics.
What’s all the hype about the Clubhouse app?
Well, quite frankly — It’s new! More directly, while the app is still in private beta mode not many people have access to it and FOMO is consuming people. Invitations to join are like a Willy Wonka golden ticket… few and far in between. Unless you know someone on the app who has your number programmed in their phone, you can’t actually use the app. Also, said user must be an iPhone user as this app is currently only available in the iTunes store. Although Clubhouse’s founders say the app isn’t intended to be exclusive, it’s been in its current stage since April 2020. In approximately 8 months, they have been focused on growing communities slowly with their small team. They don’t want to grow too fast too soon. A fellow user shared that while in one of the chatrooms a co-founder said that the app had grown to approximately 70,000 users. I have no details on how many users are joining daily on average, but each profile does share the date each user was added to the app as well as their genealogy (who nominated them to join the app).
I’m wondering if the momentum for this voice-only app will last once it’s finally opened up to the public. The Clubhouse founders seem to be banking on users falling in love with voice medium. Launching during the pandemic when people are feeling the fatigue of working remote, spending hours in front of a camera but also adhering to physical distancing guidelines, they might be the right app at the right time.
Who is the Clubhouse app for?
The founders say they are building this app for everybody. Marketing to audiences that want to meet new people and make new friends around the world to tell stories, ask questions and hold impromptu dialogues on thousands of different topics without worrying about eye contact, appearance or location. It actually feels a lot like having a Zoom meeting where everyone has their cameras turned off, but without the guilt. It’s a social media app that allows you to multitask in the background.
How Does the Clubhouse App Work?
When you first log on you enter the “hallway”, an area where you can see a feed of chatrooms that you can enter. The chatrooms populated in your feed are based on the friends you’ve followed on the app. Once in the hallway, you can access upcoming chats, app notifications and your profile in the upper right-hand corner. In the upper left-hand corner, you’ll see a button that lets you find people to follow. Simply click the follow button to follow them. Back in the hallway, you can start a room for users to join you and chat with the “Start a Room” button or simply join one of the rooms that are on your feed.
Tips for New Clubhouse App Users
Being in the Audience
- Raise your hand if you want to speak
- You enter the room muted, but remember that the moderators may want the entire room unmuted
- Take lots of notes (This is also a way to monetize the app – Become a Club note taker)
- You can choose to “leave quietly” to exit a room or click All Rooms to discover a new room to join
- Having a great convo but missing a homie who you know would love to participate? Ping them into the room with the plus icon button.
Being a Stage Member
- Remember to mute when first joining the stage
- Remember to mute yourself before and after speaking
- Keep up with the conversation, it’s annoying when you have to constantly ask to pass the mic because you aren’t prepared to speak or you don’t actually answer the question or speak to the topic at hand
- If you hear something that hits you in the feels you can affirm another speaker by “Clapping” which is toggle the mute button on/off
- May take a while for the moderator to recognize you to speak (and you should wait to be recognized before unmuting and speaking). Remember what it is you want to say
- Always be adding value to the dialogue.
Being a Moderator
- Watch the room, pay attention to who has spoken and who hasn’t so that you can clear the stage or send those who have had a chance to speak back to the audience
- Recap what the chatroom topic is and when appropriate what the current dialogue is about.
- Establish and reiterate the shared agreements for the space to create boundaries for the speakers and encourage safer courageous dialogue
- Choose speakers and move them on and off the stage
- Keep the pace and make sure people are not taking up too much space. Every speaker may not get the same amount of time to speak but the moderator keeps the conversation going and ensures voices are being heard
- Watch to see which folks are unmuting to chime in and speak so that you can “pass them the mic”
- Mute people when they forget to mute themselves and “tuck them in” when the dialogue is over. Many chat sessions can go on for hours, some into the wee hours of the morning. “Tucking someone in” means the moderator sends them back to the audience, otherwise They will be in sleep mode but the chatroom will still be open and they will be in it alone
- Encourage people to PTR (pull to refresh) when needed
Optimizing Your Clubhouse Profile
- Upload a Profile pic and if you plan to be a moderator consider adding a border ring to your image
- The First 3 lines of your profile are most important because that’s what shows up in the hallway while people are scrolling to see who is in what rooms
- Include what you’ve done in the past and what you do now
- Use keywords and hashtags (There isn’t currently a directory of clubs, only of profiles, but keywords and hashtags can be searched)
- Focus on your voice rather than bio, but others will be looking to validate what you say by what you’ve placed in your bio
- Be yourself and remember to share what makes you, you
How Do Clubs Work
You can find clubs your friends have joined by scrolling to the bottom of their profiles. If you want to join the club click on the club icon and then the follow button. You are now following the club and the moderator will receive a notification to decide to add you as a member of the club. If granted access to join a club, you will be given an opportunity to nominate other friends either on the app or in your phone’s contact list to join. To help them get in you can offer a sort of endorsement. Afterwards, a link is forwarded to that friend or a notification to let them know they have been nominated by you to join a club on the Clubhouse app. As I mentioned, inviting others to join the app/club is an endorsement. You’re adding them to your “family tree genealogy” and once they join the app your name will appear at the bottom of their profile for having invited them. To start a chat with your friends
Interested in starting a new club? You can apply for one at clubhouseguide.com. There is currently a 7 day turn around as they are still approving clubs manually.
Once your club is approved it will show up in grey on your profile. You have to open a club up to allow people to follow and join it. When applying for a club – the name and description are very important for increasing your odds of getting it approved.
If you want to grow your followers remember it’s important to speak on the platform. Spend time on the app as a speaker on stage or a moderator for a chat session in a club. The more consistent you are on the app the more people will recognize you and your value. Make sure to have a profile that talks about you, your business, and your interests. Likeminded people will follow you.
As mentioned before, at present there is no club directory, but people can search profiles with keywords, emojis, hashtags and usernames will pull up. So make sure your profile highlights what you want to be found for on the app. When it comes to blocking people, you are notified that they are in a room before you enter. They cannot enter a room where you are currently on the stage, so be mindful of how this affects their experience on the app.
Final thoughts on the Clubhouse app
Join newbie welcome parties and if your friends are free maybe they will host one for you when you finally get your invitation to the app. I didn’t have a welcome party but I signed up for a username and in a few hours a fraternity brother of mines moved me to the front of the line, pulling me into the app. Shout out to @aceboogie1911. Others haven’t been so lucky. Follow me on Clubhouse @helloambi.
Clubhouse App Resource for Beginners
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